CHAIN OF AMERICAN DINERS LAUNCHES FRANCHISE SCHEME

Zaks, which has been trading in Norwich since 1976, currently has three restaurants and has plans to open a further 30 diners in the next five years.

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“We believe we have a winning formula of a great brand with a great team supporting it and this gives us a real opportunity to succeed in the franchising world,” Ian Hacon, CEO of Zaks, says.

“We’re looking for like-minded franchisees who share our vision and enthusiasm for the brand and want to bring the authentic American dining experience to their neighbourhood.

“We are keen to replicate our local supplier network across each of our franchise regions.

“In order to do this we will be enlisting the help of our current providers to assist us in finding suppliers of an equal quality in the different neighbourhoods.

“We will however continue to produce our famous burgers in Norwich using our original recipe.”

The Zaks franchise package includes a 10 year renewable licence, guidance with site location, advice on design and fit out, comprehensive start-up training, coordinated launch campaign, access to regular ongoing training and a full set of operational manuals.