Chopstix increases its digital offering

The Pan-Asian QSR brand has launched a brand-new app this month

The app rewards users with a competitive loyalty scheme – with every purchase at Chopstix Noodle Bar locations, earning 10 per cent back in Chopstix Points to use on future visits and keeps consumers up-to-date on new menu items, store openings and the latest offers.

To celebrate the launch, new users of the app will also be able to grab five free vegetable spring rolls.

Created with app development company Pepper, the Chopstix app is available for download on the Google Play Store and Apple App Store.

Jon Lake, managing director of Chopstix, said: “We’re pleased to offer our customers a new channel to engage with the brand. The Chopstix app is really user-friendly, it will no doubt be a hit with consumers and help continue a trend of significant growth in brand loyalty and customer satisfaction we’ve observed over the last 12 months.”

Established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix celebrates its 20th anniversary this year. The Chopstix Group, which also comprises 11 Yangtze restaurant sites, operates 70 Chopstix Noodle Bars across the UK and Ireland, with 26 franchise sites run through partnerships with the likes of Welcome Break and Applegreen.

The Chopstix app is the latest development in a busy year of growth for the fast-growing group, having already announced the appointment of the company’s first franchise director and a new partnership with leading UK holiday operator, Haven.

In 2022 Chopstix plan to open at least 12 new stores, through a mix of directly-owned and operated stores (equity stores), and also in concert with partners, building on its successful and established franchise operation.