As I have a professional marketing background, I would like to know what restrictions are placed on

It is difficult to be specific as to what restrictions will be placed on a franchisee in respect of local marketing activities, as this will vary depending on the franchise. However, any restrictions will be detailed either in the franchise agreement or the operations manual.Irrespective of the franchise, there are likely to be strict guidelines on how any trademarks and branding relating to or associated with the business can be used. Control over trademarks and branding is key to a franchisor protecting the franchise brand’s integrity and goodwill.Whatever the type of local advertising a franchisee undertakes, it is likely that any marketing the franchisee chooses to carry out itself will usually have to be pre-approved by the franchisor and will be at the franchisee’s own expense.