The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
What do I need to include in my business plan?
Brian Duckett writes:
What goes into a potential franchisee’s business plan depends on its purpose and for whom it is being written.
Is it a plan to show the franchisor how the business will be operated and grown or a funding plan for a bank that enables the franchisee to borrow the necessary funds and demonstrate how that borrowing will be repaid?
The simplest and most common version is the funding plan. These days, most banks have a good idea of what most well established franchised systems do. Therefore, they often prefer less detail about the operation of the business and are more interested in the individual franchisee’s specific circumstances. This could include past work or business experience, other family income, dependents, personal assets and liabilities.
To this should then be added turnover, profit and cash flow forecasts for the business, together with some best case and worst case scenarios.
Although this plan should be written and presented by the franchisee, most franchisors will provide help, either themselves or through sub-contracted consultants.
Once the funding has been raised, the real business plan kicks in. This should contain every aspect of how the business will be grown, setting objectives and confirming actions against which progress is regularly reviewed.
Brian Duckett is chairman of The Franchising Centre, part of the world’s largest network of specialist franchise consultants.
You might also be interested in

Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more

Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more

Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more

Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities

Start your own Kaspa’s Desserts franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Kaspa’s Desserts for further information!

Start your own Amigos Burgers and Shakes franchise
Yes
Find Out More£480,000 - £1m (from 14% profit)

Request Free Information
Send a free enquiry to Amigos Burgers and Shakes for further information!

Start your own Burger Drop franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Burger Drop for further information!

Start your own Fat Phill’s franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Fat Phill’s for further information!

Start your own Post & Packing franchise
Yes
Find Out More£265,000

Request Free Information
Send a free enquiry to Post & Packing for further information!
Companies to Consider

Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
50 franchise brands with training programmes in 2025
Added 4 months ago | 2 min read
-
Franchise funding: How to beat the banks
Added 3 days ago | 2 min read
-
Franchise agreements: How to navigate territory rights
Added 3 weeks ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Under 50k
If you have experience and more to invest
Click here -
Over 50k
If budget is not an issue, then don't miss these
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
COPYRIGHT © 2025 ARTICHOKE MEDIA LTD Registered in England and Wales No 14769147 Registered Office Address: Jubilee House, 92 Lincoln Road, Peterborough, PE1 2SN
With the publication of Getting Started in Franchising, What-Franchise.com is not offering legal, financial or any other professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialised fields before acting on any information published herein. The views and opinions expressed in Getting Started in Franchising are those of the author(s) and do not necessarily reflect the views and opinions of What-Franchise.com members or staff.
What Franchise Newsletter
Keep up to date with all the industry news