The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
What’s the best way to prepare for a franchisor’s discovery day?
Alan Wilkinson writes:
A discovery day should provide an opportunity for a prospective franchisee to find out all the details about a brand and give them enough information to start to make an informed decision on whether or not to invest.
It’s also the franchisor’s opportunity to sell to you and find out if they think you meet their ideal franchisee profile.
A prospective franchisee should properly prepare for the meeting. This should involve doing a lot of research on the brand and preparing a list of questions.
These questions should be about the operational aspects of the business and also about their franchising protocol and system. You want to know if the business itself would work for you and also how you would be supported as a franchisee.
In addition, you should research other franchises in that sector and compare and contrast the benefits of each. This often throws up some good questions to ask during a discovery day.
A franchisor will always be impressed if you know your competitors, both franchised and non-franchised, in your local territory. At the end of the day, the franchisor may be the expert in their field, but they’re unlikely to know and understand your local region as well as you do.
Alan Wilkinson is head of franchise development at The Franchising Centre and has been in franchising for over 24 years.
You might also be interested in
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
Companies to Consider
Discussed at interview stage
Jackson Fire & Security
Body Fit Training (BFT)
Fixed sites can earn up to £16,000 per month with profit margins of 65%
The Travel Franchise
School of Rock
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
Added 3 years ago | 2 min read
Added 16 hours ago | 2 min read
Added 3 days ago | 2 min read
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
What Franchise Newsletter
Keep up to date with all the industry news