The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
What’s the difference between a franchise and a license agreement?
A licence is often confused with a franchise, as central to every franchise is a licence to use a trade mark or trade name and other intellectual property rights. A licence is the right granted by an owner of a trade mark, logo, patent or other intellectual property right to another person to reproduce that mark, logo or patent, etc often in relation to the manufacturing or production of products such as in character merchandising. There will be quality controls imposed on the licensee, who will pay the licensor a royalty for using the intellectual property right.The expression ‘franchise’ is now popularly used to describe all those transactions in which one person permits another to do something with its intellectual property rights. For example, petrol filling stations, car dealerships and use of a sportsman or entertainer’s name are commonly called franchises.These should be distinguished from a ‘business format franchise’, which is the main type of franchise involving the total business concept. A business format franchise involves not merely the licence of a trade mark in relation to goods and services, but the preparation of a blueprint for a successful way of carrying on a business. The blueprint should eliminate so far as possible the risk inherent in opening a new business. The blueprint should also enable a person who has never before opened or operated a business to open up on his own account, as well as setting out in detail exactly how the business should be run, and provide initial and ongoing training, advice and assistance to the franchisee. The business format franchise is a comprehensive and continuing relationship in which the initial concept is always being developed.
You might also be interested in
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
Companies to Consider
Recognition Express Ltd
The Design Print Distribution...
Turnover circa £120,000. 30% profit level
I Am Döner
£10,000+VAT turnover per week, 20% EBITDA profit
The Little Foxes Club
NIC Services Group
Yes via the banks
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
Added 3 years ago | 2 min read
Added 3 days ago | 2 min read
Added 6 days ago | 2 min read
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
What Franchise Newsletter
Keep up to date with all the industry news