Franchising: Your First Steps
Posted: 30th August 2017 - Last updated: 6th September 2017
There probably isn’t such a thing as a typical recruitment process, as they vary so much, particularly these days when franchisors are moving towards a more automated process for the early stages.
Modern franchisee recruitment means the applicant will often not even contact the franchisor before they know an awful lot more about the business, its management and its franchisees than they did in the past. This is largely because of the information that’s freely available on official and unofficial websites and social media. The good news is that by the time an applicant makes themselves known, they will have decided they are indeed a serious prospect and not just a tyre kicker who has clicked umpteen boxes on a franchise recruitment web portal.
From here on in the franchisor simply needs to satisfy itself the applicant has the necessary skills, attitude and financial resources to be successful in their own right and as part of a network. This will be established through a comprehensive application form, leading to various meetings, including with existing franchisees.
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