Managing director, Jonathan Gardner, wants to deliver a new clinic a week with the aim to become the UK market leader
Companies hoping to attract new franchisees are judged on the support they gave their existing franchisees during the darkest days of the pandemic – and Laser Clinics UK is more than happy about that.
The rapidly-growing network’s managing director, Jonathan Gardner, says the company offered its franchise partners wraparound support, reduced its management fees, supported with furlough and landlord negotiations, and helped clinic partners applying for grants.
“We’re always trying to reduce the cost-base for new and future franchise partners, so when they open, they open with a bang,” he says.
“When it comes to support, we do the lot. Our support team will be close to 20 people in the next couple of months, double the size at the start of the year. I’d describe our support package now as wonderful hand-holding. Diane Versey meets them, Tony Palmer secures the property and deals with the lease, then his team builds the clinic.
“As soon as we give them the keys, they’re in the hands of Lee Walsh, who deals with all the new clinic openings. His team is on-site with them, then the training team goes in, and on the day they open they have the area manager, Emma Upton, there to support them. It’s really powerful.”
Far from stopping there, Jonathan adds: “And then they get support with recruitment, finance and marketing, including access to our new local area marketing portal which lets them choose and localise global marketing materials that are proven to work. They can also be targeted to the demographics of each partner’s local community.
“From the moment people start a conversation with us to the minute they sign up as a franchisee, they’re in our 12-week process and talked through every stage. That’s how we’re going to deliver a new clinic a week as we become the UK market leader.”
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