Marketing & promoting Articles

A large number of businesses have created franchise opportunities - at any one time, there’s something like over a thousand opportunities out there. Franchises are sold by governments, large PLCs, small...

When starting a business or choosing a franchise to invest in, one of the most concerning aspects for people is often their lack of experience in sales and marketing and how...

Last year in Austin, TX, I was on stage at MITCON, positing how in the short term, payments would evolve away from paper currency, paper cheques, and even plastic credit cards...

Preparing your business for franchising doesn’t come cheap - and rightly so. Franchise agreements, operations manuals, trademarking and sound advice can’t be scrimped on. But many brands then underestimate the importance of...

I’ve worked in franchising for the past 20 years. During that time, I’ve often asked franchise businesses to identify their number one challenge. More often than not, their answer is the...

We all know that communication is an essential part of business. Quite simply, if you can’t communicate with your consumer, you can’t do business. A business needs to communicate responsively, clearly...

The past six months have been difficult for franchises up and down the country, but those in the best position all have one thing in common – excellent customer service. With...