Marketing & promoting Articles

It’s been a tough year for many businesses, with the global pandemic affecting everyone’s way of life. In times of crisis, businesses often forget about their marketing strategies because there’s so much...

Making long-term decisions about the future of your franchise during a global pandemic is no easy undertaking – but, done well, the results of a shift in strategy can have a...

Every business has a customer, whether it’s another business or a consumer. This means customer service matters regardless of which sector you operate in. While businesses talk the talk about the...

Heritage and history are two valuable commodities for franchise brands as they exhibit longevity, track record, long-standing core values and a story that is important to both customers and franchisees. Having...

Almost 70 per cent of UK business decision-makers see PR and digital marketing as crucial in the months ahead. The next few months are going to be a vital time for everyone...

The coronavirus pandemic has taught us a lot of lessons. We have a better appreciation of our key workers, which includes NHS staff, shop workers, and transport and logistics providers. A...

It goes without saying that one of the main motivations for investing in a franchise is the relatively unlimited support available from your franchisor and the ability to follow a proven...

Around 80 per cent of companies that develop into franchises don’t continue in franchising after the first five years. Dugan Aylen, head of franchisee recruitment and one of the owners at...