Marketing & promoting Articles

A survey in 2022 found that 42 per cent of people would rather clean a toilet than call ‘customer service’ lines. But why is that? Most franchisees do their best to...

According to the Observatoire de la Franchise, the French Observatory for franchising, in 2020 there were 1,927 franchisors and 78,032 franchisees in France, generating an estimated €63.88bn in revenue. And, as...

In the middle of 2020, the pandemic was in full swing. While many businesses had to survive, travel agents had a particularly difficult time. They had to be available to refund...

TV has always been great at building brand fame and playing to people’s emotions, and research consistently shows that it remains the most trusted medium when it comes to advertising. The...

Restaurants frequently need to modify their menus and foods to keep up with culinary trends, but signature items can serve as the mainstay for loyal customers and evolve to reflect new...

Networking can be a great way to grow any business and many franchises expect their franchisees to do it. Some people take to it immediately - but many are daunted by...

In the fast-paced world of franchising, it can be challenging to know how to make your mark and lead the way when it comes to the brand’s progression. However, with 4.62...

Over the last several years, the best ways for franchises to market themselves have significantly changed. A profusion of new tools, platforms and digital technologies are now enabling a more insightful,...