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Marketing & promoting Articles
Updated 03 Dec 2020
I’ve worked in franchising for the past 20 years. During that time, I’ve often asked franchise businesses to identify their number one challenge. More often than not, their answer is the...Find Out More
Updated 13 Nov 2020
We all know that communication is an essential part of business. Quite simply, if you can’t communicate with your consumer, you can’t do business. A business needs to communicate responsively, clearly...Find Out More
Updated 23 Oct 2020
The past six months have been difficult for franchises up and down the country, but those in the best position all have one thing in common – excellent customer service. With...Find Out More
Updated 08 Oct 2020
During lockdown in the UK, there was no question that small and medium-sized enterprises and local traders were hit hard. Around 80 per cent of SMEs in the UK have seen...Find Out More
Updated 05 Oct 2020
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of new ways to gain...Find Out More
Updated 09 Sep 2020
Tips for growing your franchise 1. Attitude: be solution focused This is about your and your staff’s attitude. It’s the realisation that a business, whether it’s a franchise, an independent or a...Find Out More
Updated 02 Sep 2020
Businessman John Wanamaker is famously attributed with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Today there’s no excuse for wasting...Find Out More
Updated 17 Aug 2020
It’s a tough time for many businesses right now and we are probably in for a bumpy ride for a while yet. At times of crisis, often firms cut marketing altogether...Find Out More
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