Marketing & promoting Articles

The British Franchise Association recently held a specialist seminar we were proud to be able to hold at the Google offices in London. With speakers from Google, Google partner Push and The...

I was recently invited to speak at a best practice event. Riddled with my wealth of experience within talent acquisition I wasn’t sure what to talk about. I wanted to leave...

Buying into a franchise means you’ve bought into an already established brand with the backing and support of a nationwide marketing strategy. So what can go wrong? The harsh fact is that...

The heart and soul of effective marketing and successful sales is good communication. Obvious? Not judging by the standards of plenty of marketing materials or sales pitches. Too often, these are...

The smartphone has changed the marketing landscape significantly. Where the broadcast marketing model once reigned supreme, today more intimate connections can be made with your customers online. It is, though, a mistake...

Your customers are constantly bombarded with marketing messages. The average consumer now receives dozens of marketing emails, is increasingly being exposed to online adverts and is being constantly targeted on their...

The reason for the dramatic turnaround: Paul Greenfield is a super-salesman who knows how to clinch a deal with retail buyers. His secret: “Making a sale is usually no more than...

So how do you go about it? Here are the essential steps: 1. **Check if your logo is eligible to trademark**. Trademarking covers various creative aspects, such as the words, style and...