Marketing & promoting Articles

TV has always been great at building brand fame and playing to people’s emotions, and research consistently shows that it remains the most trusted medium when it comes to advertising. The...

Restaurants frequently need to modify their menus and foods to keep up with culinary trends, but signature items can serve as the mainstay for loyal customers and evolve to reflect new...

Networking can be a great way to grow any business and many franchises expect their franchisees to do it. Some people take to it immediately - but many are daunted by...

In the fast-paced world of franchising, it can be challenging to know how to make your mark and lead the way when it comes to the brand’s progression. However, with 4.62...

Over the last several years, the best ways for franchises to market themselves have significantly changed. A profusion of new tools, platforms and digital technologies are now enabling a more insightful,...

When you are creating your business, even if it is a franchise with a brand and reputation that is valued, you need to establish yourself within a digital community. Word of...

Part of maintaining your excellence as an established franchise is offering a robust support package to assist your franchisees. As market trends continue to move to digital, so do the requirements...

It’s been a tough year for many businesses, with the global pandemic affecting everyone’s way of life. In times of crisis, businesses often forget about their marketing strategies because there’s so much...