Marketing & promoting Articles

When starting a business or choosing a franchise to invest in, one of the most concerning aspects for people is often their lack of experience in sales and marketing and how...

Last year in Austin, TX, I was on stage at MITCON, positing how in the short term, payments would evolve away from paper currency, paper cheques, and even plastic credit cards...

I’ve worked in franchising for the past 20 years. During that time, I’ve often asked franchise businesses to identify their number one challenge. More often than not, their answer is the...

The past six months have been difficult for franchises up and down the country, but those in the best position all have one thing in common – excellent customer service. With...

During lockdown in the UK, there was no question that small and medium-sized enterprises and local traders were hit hard. Around 80 per cent of SMEs in the UK have seen...

From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of new ways to gain...

Tips for growing your franchise 1. Attitude: be solution-focused This is about your and your staff’s attitude. It’s the realisation that a business, whether it’s a franchise, an independent or a national/multinational...