Marketing & promoting Articles

Businessman John Wanamaker is famously attributed with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Today there’s no excuse for wasting...

Businesses across the globe are struggling to figure out how they can survive in a postpandemic world. Deloitte recently found that nine out of 10 businesses believe they face a high...

Nando’s is a British institution. The company operates around 340 locations in the UK and has made the previously unknown dish of piri-piri chicken a mainstay of the British diet. Online,...

You’ve signed up to every networking group going, sorted your social media and put money behind adverts but you’re still not seeing floods of new warm leads coming in. How do...

The ongoing coronavirus pandemic has turned life as we know it upside down for many businesses, with staff shortages, supply chain issues and changes to customer behaviour and spending habits all...

Whether your business has suffered after the recent flooding or you’re now braced for the effects of COVID-19, there’s one thing we’re certain of – if you stop PR, marketing and...

How important is social media in the modern day marketing mix? I have vivid memories of the first time I sat in front of my own computer. It was 1998 and Monkey...

Making life changes, though scary, have to start with how you think. Put your mind to it and 2020 will be your year of change. One of the challenges women overcome when...