The franchised private health club operator has opened its first UK club featuring an updated interior design.
Anytime Fitness Croxley Park, a two-floor 7,000 sq ft club in Hertfordshire, has adopted the new open plan layout.
The design will see clubs split into various training zones and is in response to the growing popularity of functional training, a type of exercise that increases flexibility, coordination, balance and posture using a range of equipment associated with daily activities.
Stuart Broster, Anytime Fitness UK CEO, says: “The needs of fitness consumers continue to evolve and the new layout will allow current and prospective franchisees to provide members with highly equipped, modern training facilities.
“The brand has put members at the heart of the new design proposition, continuing to create welcoming facilities with inclusive and non-intimidating atmospheres.”
While Anytime Fitness clubs are encouraged to create their own bespoke layout to suit the property and its audience, franchisees are provided with several ‘Brandatories’ - mandatory brand standards that ensure consistency across Anytime Fitness’ global portfolio.
These are compulsory elements that clubs must incorporate in their fit-out, including the use of certain materials, colours, graphics and feature elements.
The new design layout is part of a wider UK rebrand for Anytime Fitness, which has switched its market positioning from convenience to coaching.