Marketing & promoting Articles

Everybody loves recognition, no matter what form that takes. Entering an award not only gives you the chance to put your name in the hat, but it also gives you an...

Gaining buy-in from people requires much more than just presenting information. You can have a good product or service, yet still fail to sound convincing in a pitch for new business....

The total number of franchise opportunities at any one time in the UK is estimated to be in excess of 1,000. While those in the industry might instinctively know the number...

When you’re a small business owner, whether alone or part of a franchise network, people will always suggest networking as a way of attracting new customers. For some, it can conjure up...

One of the biggest misconceptions about franchising is that the first year will be easy. After all, you don’t need to develop the product, content, market and/or materials. You’ve chosen franchising...

Entries for the ninth annual Encouraging Women into Franchising awards are open. You don’t have to be an EWIF member to take part, plus they’re free to enter. The 2019 categories are: New...

Many EWIF events took place throughout the year to mark the organisation’s 10th anniversary, starting in February with the first ever EWIF Big Breakfast at the International Franchise Show. The breakfast was...

Whether you plan to run your franchise business from home, an office or a retail unit, a PR launch is a great way to kick start success. Some franchisors will offer...