Marketing & promoting Articles

The last 10 years has been a period characterised by huge change, which is only likely to be more prevalent going forward. On the business front, we have seen a growing ‘sophistication’...

At the British Franchise Association, we have spoken to franchisees to identify the most common issues they face in their businesses. In the next few issues of What Franchise, we’ll name these...

As well as the launch of two new regions and its member base continuing to grow, the seventh annual NatWest EWIF Awards ceremony took place in May - and the competition...

There are more than 900 franchises currently operating in the UK, all of which are jostling for position and want to be noticed. In a crowded marketplace, competition is fierce, so...

Celebrating the achievements of women in the franchise industry and recognising the hard work so many undertake on a daily basis, the finalists of the seventh annual NatWest Encouraging Women into...

With the NatWest Encouraging Women into Franchising award entries now closed and while the entries are being judged, we thought we’d shine the spotlight on each of the award sponsors. Without their...

The British Franchise Association recently held a specialist seminar we were proud to be able to hold at the Google offices in London. With speakers from Google, Google partner Push and The...

I was recently invited to speak at a best practice event. Riddled with my wealth of experience within talent acquisition I wasn’t sure what to talk about. I wanted to leave...