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Q&A with Dr. Rehana Jawadwala, founder of MummyYoga

Q&A with Dr. Rehana Jawadwala, founder of MummyYoga

Jawadwala says she is on the cusp of a new direction on her passionate journey

WF: Tell us a bit about MummyYoga

RJ: MummyYoga is an inclusive, flexible and fulfilling franchise business. It is designed to give our community of soon-to-be and new parents an evidence-based, positive and supportive environment to discover their own path into parenting.

MummyYoga was founded in 2015 and is going from strength to strength – from a small side project to a demanding day-job, to a purposeful all-consuming mission by 2019, the journey so far has been a most enriching experience. We are now ready to share our success with like-minded, driven people who share our passion and commitment.

WF: Why should entrepreneurs franchise with MummyYoga?

RJ: The yoga industry is growing at a phenomenal 17 per cent rate from £760m in 2016 to £890m by 2020 (Capture the growth, Price Water Cooper, 2016). This is a big share of the £209bn health and wellness sector. This trend is only set to continue.

The lack of consistency in yoga services within the fertility, pregnancy and postnatal sector means women have to test every class, teacher and provider to find something that suits their taste, ethos and style. This can be a barrier for women engaging with yoga at a very powerful time of transition in their lives.

MummyYoga, with its evidence-based accredited training, emphasis on inclusive class structure and strong brand identity is a perfect antidote to a litter of local provisions.

Our unique ‘Perinatal Yoga Teacher Diploma’ is accredited by the Federation of Antenatal Educators (FEDANT). In fact, the Keep Me Close®, babywearing yoga class is the first of its kind in the world to have an accredited training programme for teaching such a class.

Because we have proved the concept you don’t have to make the mistakes we did. We offer an empowering, reduced-risk and proven business model that works around you and your lifestyle.

WF: What are you looking for in a franchisee?

RJ: If we are to empower parents, we need more variety of people to engage with our philosophy and model. By not keeping the recruitment criteria locked to teacher/owners we can invite people with a broad variety of skills to have an impact in the business. We invite dads, grandparents, school teachers and other community members to consider a MummyYoga franchise opportunity, not only because of its long-term financial value proposition but indeed buying into the philosophy of ‘it takes a village to raise a child’.

If you are great at business and don’t want to teach yoga or vice- versa then that’s cool – we want to respect people’s strengths. You will be supported in the role you wish to adopt within the franchise and we will help you infill the gaps that will be needed to have your business in the best shape possible.

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