Franchisee of the year 2022: Anna Muskett-Quirke of Laser Clinics UK

Anna Muskett-Quirke achieved great success with her first clinic based in Luton, and she is repeating history at her second location

Name: Anna Muskett-Quirke (50)
Organisation: Laser Clinics UK Luton and Milton Keynes
Years trading: 2

Anna Muskett-Quirke opened her first clinic in Luton in 2020, and it is one of the franchise’s highest-performing and fastest-growing clinics.

Laser Clinics is a global aesthetics company with a mission to offer laser, skin and injectable treatments which are effective and accessible to all genders, skin tones and types. It launched in the UK in 2019 and now boasts 48 clinics nationwide.

Starting off with just two therapists, Laser Clinics Luton now delivers over 20,000 treatments per year and had over 30 per cent growth in its second year of operation.

Anna says: “Luton exploded. That’s all I can say. We just weren’t expecting it. We obviously hit the mark at absolutely the right time and provided a product that was needed.”

Anna attributes her success to client satisfaction and word-of-mouth referrals, with clients leaving great reviews and recommending the clinic to their friends. She ensures each member of her team knows the processes of the clinic and encourages them to come up with initiatives, to benefit both themselves and the clients.

She explains: “Luckily, I’m a fast learner and was able to build a fantastic team around me very quickly.”

Expanding into new territories

Anna’s first clinic was so successful that within a year she was able to open a new clinic in Milton Keynes.

She notes: “Our first clinic was incredible. In the third month, I thought, this is a replicable model. I have the energy, the drive, and the enthusiasm; I’ve managed to build a great team and I wonder if I could do it again if I took some of them with me?”

The Milton Keynes clinic isn’t far behind Luton in terms of success, as it has delivered 19,500 treatments in the past year and experienced double-digit growth in its second year. Anna now has a team of 25 therapists across both clinics.

Anna says: “Six months in, Milton Keynes has gone brilliantly. We’re absolutely delighted with the client base we’ve been able to build and we’re not far behind Luton.

“That’s phenomenal, and a testament to the brand, the services, and the offerings, as well as to my team and the exceptional customer service they deliver.”

Future growth

Anna continually strives to improve her clinic operations. She ensures each member of her team knows the processes and she leads by example, listening to her staff and clients and making sure that her customers are happy.

The success of her second clinic means there is room for expansion. She explains: “Our rooms are booked back-to-back in Luton, and here in Milton Keynes I have two laser rooms, also booked back-to-back, so I’m already looking at a third.”

Anna has built a strong team in both her clinics and has created a collaborative and fun culture that prioritises its clients. She is well respected within the network and is the go-to person to ask for advice and guidance.

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My idea of success is… achieving positive outcomes for all – the business, clients and employees.

My motto is… energy, drive and continual innovation.